Softly does it

Buttoning up a shirt, getting snug in a sweater, or pulling on a t-shirt is an experience made all the more pleasurable by the comforting scent of fabric softener. Whether it’s floral, woody, or sweet, the rich and luxurious fragrance that fills your nose as you get dressed is a ritual we all look forward to.

The experts at Comfort fully understand the importance of aroma when it comes to our wardrobes, and work with renowned perfumers to create the luscious scents that go into their range of fabric softeners.

Floral notes such as lavender, iris, jasmine, magnolia, orchid and orange blossom are delicate, feminine and evocative of summer gardens in the sunshine. Saffron, sandalwood, oud, amber, vanilla and musk, however, bring a richer, deeper fragrance to your clothing. These, and other notes, have been carefully blended by perfume experts to create products packed with memorable fragrances in Comfort’s range of signature fabric softeners, as well as its Perfumes Deluxe range.

With names such as Indulgence, Charm, Glamour and Luxurious Oud, it’s clear that fabric softeners in this premier collection – all of which are available at Waitrose – are designed to take your laundry to the next level.

As well as providing luscious fragrance, Comfort fabric softeners give your clothes a gentle caress with each wash. Comfort’s velvety formula coats fibres to protect them from fading, maintain their brightness and retain their colour.

Adding fabric softener to your washing machine prevents static from clinging to your clothes, helps to avoid bobbling of the fibres, and assists in retaining the shape of clothing. Ironing is also made easier with a splash of fabric softener in every laundry load. And all this is done with care for your skin in mind, as some Comfort fabric softeners are made with hypoallergenic ingredients.

Attention is also paid to the environment with Comfort’s brand purpose: to extend the lives of clothes. On the one hand our clothes are linked to memories that mark milestones in our lives, and they allow us to express ourselves truly. On the other hand, clothes waste due to damage, becoming outdated, or outgrown, is a major concern for the environment. Comfort aims to minimize environmental waste coming from clothes by protecting them against damage in the wash, as well as through initiatives such as clothes donation (Give Your Clothes a 2nd Life) to drive clothes circularity.

Using fabric softener helps you to look after your clothes and make them last longer, not only alleviating the stress on the planet’s natural resources but also your wallet as it means you won’t need to buy replacement garments so often. An essential for your laundry cupboard, fabric softener helps to maintain a great looking – and great smelling – wardrobe.